WHY BUILD YOUR EMAIL ADDRESS DATABASE?
Gaining your customers' email addresses will:
Provide an additional channel for reaching your customers
Increase the ROI of your marketing investments
Significantly reduce your customer acquisition and marketing costs
Allow you to easily measure the impact of your marketing campaigns
Increase your customer participation and retention rates
With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.