What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??
The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about.
Define what your purpose is in the first place.
Information, Advertising, Current Events, Reviews.
The choice is yours and the possibilities are endless..
One of the biggest mistakes I see a lot of people do is to mirror another ezine. We all have ezines that we love to read and learn from but that doesn't mean that you need to duplicate the exact same type of ezine. Many of us get sucked into this online world completely forgetting our original goals and end up just jumping on the band wagon instead of being unique.
What works for one may not work for you.
Don't get fooled into that "If I can do it so you can you" Syndrome.
It is not just about copying and pasting anymore...